Intel was going to keep designing and manufacturing chips, a rarity in their industry. Making chips for other companies seemed to be the way forward. Intel even had a brief entrance into the smartphone market in 2011 though they exited the market 5 years later. It would proceed to put these chips in all kinds of devices, including laptops, phones, and tablets. In 2006, Intel also announced its Core microarchitecture to widespread acclaim. Intel partnered with companies like Apple (2005), Google (2012), and of course, Microsoft from even earlier days. Their production model was consistently getting better, and their chips were used in countless products. Intel was designing and manufacturing some of the best chips in the world. Intel started with 65 mm chips and would reach as low as 10 mm. Intel planned a consistent decrease in the size of chips every two releases, i.e., every Tick. It starts in 2007 after Intel introduces their famous Tick-tock production model. We are looking for the root cause of Intel’s current issues, and we only have to go back around 15 years to find that. Intel was founded in 1968, but I will focus primarily on recent history. Intel is also benefiting, but the mood at their headquarters isn’t quite as joyous. There’s so much demand for their products that they can’t grow fast enough. Companies like AMD and TSMC are in an envious position. It’s not expected to ease until the end of 2021 or early 2022. If you read any kind of business news lately, then you know that there’s a global chip shortage going on right now. How Intel Missed Out on the Great Chip Shortage of 2021 To understand how we get here, we need to revisit the past. Intel is still a successful company and one of the leaders in its industry, but there are cracks in the fortress that may bring down an entire company. This is the story of Intel and how they lost their way. However, this is not the story about Apple though they will make an important cameo. Apple has hit a home run with their new chips, and their action can be felt throughout an entire industry. It also happened to replace the Intel chips that Apple used for over 15 years. However, there’s something special going on inside my Macbook Air.Īs it turns, my laptop is using a chip called the M1, which Apple designed themselves and manufactured with an external partner (TSMC). Just another step on the ladder of progress. Apps are optimized for speed, and operating systems are streamlined. You may say that this is just part of what happens as technology gets better. As they say in the commercials, it just works.
I then proceed to go through my workday without ever waiting for apps or documents to open. Every morning when I open my Macbook Air, I am amazed at how quickly it comes back to life.
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